We’re Jules & Josh — a husband and wife team who believe that getting dressed should feel as good as it looks.

We started this journey with one simple idea: to create dresses that offer comfort without compromise — pieces that flatter gently, move beautifully, and carry you through both special moments and everyday life.

Our designs are inspired by the women we admire most — women like you, who value grace, ease, and the kind of beauty that doesn’t need to shout. Each piece in our collection is made with care: soft fabrics, thoughtful fits, and timeless silhouettes that feel just right.

We’ve poured our hearts into every detail, from the drape of the hem to the way a neckline rests just so. Our dresses have been worn to weddings, brunches, beach holidays, and garden parties — but more than that, they’ve helped women feel confident, comfortable, and quietly radiant.

As we prepare to close this chapter, we’re grateful for every woman who chose to wear Jules & Josh London. Thank you for letting us be part of your story — even if just for a moment.